Collaboration • Strategy • Creativity
Inbound & Outbound Marketing - article published in NorthBay biz, March 2012
Creating a PR Campaign that Works - article published in NorthBay biz, January 2009
Solution, noun: so·lu·tion: an action or process of solving a problem; an answer to a problem.
The power of collaboration is that it places your expertise in the forefront. You are the expert at what you do – we illuminate the elements that make you the authority in your field. Then, Discovery & Strategy build the foundation for your Public Relations Communications Campaign and Action Plan including goals, branding, message, deliverables and company directives to suit your needs.
Marketing only works when your message is clear and delivered in the right direction.
Message and target development with JKaplan Communications will refine and correctly match your specific ideas with your audience – we design the most effective plan to communicate and deliver that message direct to your audience. Your audience will know who you are, what you have to say and what action you want them to take.
The most effective yet overlooked tool in Marketing is the media.
People pay more attention to you when they have read an authentic article or mention about your company in the newspaper, magazines, television or on-line. This kind of "earned media" (third party recognition) exposure enhances and builds your company image.
Having your company in the media creates an undeniable buzz that can't be produced with placed advertising or paid placements. Third-party earned media means building a trust with your public through your important message and newsworthy story. Building your credibility and public awareness first with a strategic PR and media campaign will help ensure the success of your future advertising and marketing efforts.
J Kaplan Communications takes a fresh perspective on creating your message. We know how to get the spotlight turned on so the media and your public hear your message.
Media space today is at a premium - we pursue targets directly aligned with your coverage and goals. We will explore the full complement of media read by your audience and their influencers:
Campaigns are designed to combine a variety of vehicles and approaches to garner the strongest results, including releases, editorial calendars, news monitoring, social media (internet marketing), feature pitches and placements and media tools, such as media lists, media kits and other collateral material.
We build your lasting relationship with the public by using your own unique story or "spin" that tells your audience who you are and what you represent. JKaplan Communications development identifies and defines this distinctive angle for you.
Then, we cultivate the vital relationships and connections to get your story picked up and talked about.
You only have a few precious moments…sometimes seconds to catch and engage your audience…or risk losing their interest in the constant barrage of competing messages.
The words written or spoken by your organization; your byline, articles, website, blogs, ezines, e-mail or on a sleek brochure are all equal opportunities to captivate and inspire your audience to act. This is why it is imperative that written and spoken words must reflect the overall goals, messaging and tone of a business or organization.
With over 10 years of experience in the industry we have know-how, creativity and a grasp of complex ideas to manage your message and ensure a style in sync with your brand identity.